Today, the realization of photorealistic renderings has become necessary for the visualization and divulgation of complex projects that require long production times. Today it is possible to make a product known to the general public (with a quality unimaginable few years ago) even if it is not yet ready for the sales network, a great advantage for companies that can therefore “sell on paper”.
Moreover, 3D video animations allow to go beyond the limits of photography, describing any product at 360 degrees.