Nowadays, photorealistic rendering has become indispensable to visualising and divulging complex projects that require long production times. Today, it’s possible to show a product to the wide public (with a level of quality unimaginable only a few years ago) even if it isn’t yet ready for the market distribution, with great advantages for the businesses who can “sell on paper”. Furthermore, 3D video animations allow to overcome the limits of photography and can provide 360-degree descriptions of any product.